The FitModel category is designed for athletes who embody marketability, confidence, and overall aesthetic appeal rather than muscle size or extreme conditioning. Open to men, women, and juniors (ages 6-17), this division focuses on stage presence, poise, and the ability to represent fitness brands in print, TV, or social media.
Competitors are judged across three rounds:
• Round 1: Body Round (Swimsuit) – Evaluates firmness, symmetry, and overall appearance without excessive muscle definition.
•Round 2: Marketing & Product Round – Competitors give a 30-second sponsor pitch showcasing their ability to market a product.
• Round 3: Marketability Round (Clubwear & Live Photo Shoot) – Judges assess charisma, confidence, modeling ability, and camera presence.
This is not a bodybuilding or physique category—excessive striations, vascularity, or posing from those divisions will result in penalties. The goal is to present a polished, camera-ready look with confidence, charm, and personality.