The California Fitness Forum is happening June 1st! Get all the info here →

Look and feel amazing, ditch the self-doubt and sign up for our Fitness Championships!

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New Event

Coming Up: Natural California Fitness Forum!

Get ready to transform your physique and step into the spotlight! Join us for an epic celebration of fitness and strength in Southern California. This all-natural competition welcomes athletes to compete for top honors, with winners subject to drug testing to ensure a fair and authentic showdown. Amazing trophies and cash prizes await the champions—start your journey now!

JOIN OR RENEW MEMBERSHIP BEFORE APRIL 1, 2025 & RECEIVE $10.00 OFF YOUR SHOW REGISTRATION FEES!

UPCOMING EVENTS

May/June 2025

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    Get Sponsored Banner

    LOOKING TO GET SPONSORED?

    We all know that competing in the sport of Fitness & Bodybuilding can be costly.  That’s why the World Fitness Alliance is the only international fitness & bodybuilding competition that has several ways for you to become a Limited Sponsored Athlete or a Fully Sponsored Athlete!

    1. Attend one of our Sponsorship Workshops,
    2. Compete in one of our Sanctioned Competitions, or
    3. Be selected in one of our Sponsorship Interviews!
    LEARN MORE ABOUT SPONSORSHIP

    What THE PROs are saying

    “What I love about the World Fitness Alliance is how open and inclusive they are to all types of fitness category. They really try to make sure everyone can have a shot at accomplishing something they can be proud of. They aren’t just out for the big numbers—it’s about the people! When I started competing with the WFA a couple of years ago I had a loss in my family and that first competition was very special to me. Today I wholeheartedly recommend participating in the events, even if you’re just starting and want to see how the pros do it!”

    Alvin Robinson Natural Bodybuilding Pro 2023
    Trainer at AR Fitness

    “No matter who you are, or what your struggles, you can make your dreams come true. The WFA gave me a home and a place to face all of my demons. Don’t ever let anybody tell you that you are not good enough! Having a fitness goal outside of myself gave me the courage to change the inside too! If you are lost and are looking for a healthy new home, the World Fitness Alliance is the place for you! I went from ‘over-fat’ to mostly emotionally healthy (I still have my days). But I get to wake up everyday now knowing that I was once in a very bad place, and now you can call me… WFA Bikini Pro 2022!”

    Ashlie Laidlaw Bikini Pro 2022

    “What an amazing journey it has been. After 4 years competing in the World Fitness Alliance, I am now a double-pro! Pro Physique - Natural 2022 & Pro FitModel Natural 2023! The best feeling in the world as a Fitness & Bodybuilding Athlete Pro is getting Sponsored and/or getting paid! I now have been both! Come over to the WFA and you can have it to!”

    Rich Forbes Natural Physique Pro & FitModel Pro 2023
      CHECK UPCOMING EVENTS

      SEE WHAT WE DO!

      WHO WE ARE

      Our events and programs are based on the idea that health and wellness should be like air and water: free to anyone and everyone of all backgrounds.

      We pride ourselves on the greatest levels of honesty and integrity. And above all else, the athletes are our top priority.

      We have the highest respect for our audience because the greatest gift you can give anyone is your time.

      On this site you are going to find information about upcoming events, registration and admissions information as well as regulations & judging guidelines for every class and category.

      Whether you’re a professional athlete or someone just looking around, there is something here for you!

      CONNECT

      Poster depicting a trophy awarded by the World Fitness Alliance. The caption reads: Level Up. World Fitness Alliance