FitModel Category

The goal of the Fitness Model is to secure a fitness advertising or marketing campaign in print, television or social media. The Fitness Model Category is open to both Male and Female athletes, as well as Junior Division athletes, ages 6-17 years of age. While the body is important, size and musculature is not. The Fitness Model competitor will compete in 3 rounds, with each round representing 1/3 of the total score. This is not a Bodybuilding, Physique or Figure category, therefore muscle flexing, or any poses from those categories will be penalized. The athletes physique should have clean, tight lines with minimal striations. Athletes in the Junior Divisions will not be score on their physiques. The athletes face should be “camera-ready”, and they should be able to speak clearly in order to be able to represent a sponsors product in any commercial or live marketing event.

There will be 3 rounds in the Fitness Model Search event:

• Round 1: Fitness Model Body Round (Swimsuit)
• Round 2: Fitness Model Marketing & Product Round (Themed Sportswear & Sponsor Representation)
• Round 3: Fitness Model Marketability Round (Clubwear & Live Photo Shoot)

Overall Judging Preview Females:

Some degree of Muscularity & Separations are acceptable, no overly visible Striations. Good Overall Muscle Tone. Shapely Lines. Muscle Firmness. Not Overly Lean. A Reasonable amount of Body Fat. Healthy Appearance. Face, Hair & Make-up done well & styled differently for each round. Skin Tone Balanced & Even. Suitable Clubwear & Make-up & Tanning Colors for Your Tones. Appropriate Amount of Jewelry Tastefully Worn. Walk & Modeling Ability – Poise while Speaking, (Not Moving). A Look of Outer Beauty (As Shown). A Feeling of Inner Beauty (As Perceived). A Sense of Charm, Style, Grace & Personality (As Demonstrated).

Overall Judging Preview Males:

Some degree of Muscularity & Separations is acceptable, however no overly visible Striations. Good Overall Muscle Tone Body-Balance and “V” Shaped Lines. Muscle Firmness. Not Overly Lean. A Reasonable amount of Body Fat. Healthy Appearance. Face, Hair & Make-up done well & styled differently for each round. Skin Tone Balanced & Even. Suitable Clubwear, Appropriate Make-up & Tanning for Your Tones & Colors. Appropriate amount of Accessories Tastefully Worn. Walk & Modeling Ability – Stature while Speaking (When Not Moving). A Look of Outer Attractiveness (As Shown). A Feeling of Inner Confidence (As Perceived). A Sense of Charm, Style, Power & Personality (As Demonstrated).

Scoring – Round 1: Body Round

The contestants should have shape to their muscles but not size, definition or vascularity as in bodybuilding, physique or figure. If these are overly present the contestant will be scored down. Female competitors are allowed to wear 1-piece or 2-piece swimsuits. Men MUST wear square cut swim trunks that fall no lower than mid-thigh on the leg. Board Shorts or Bodybuilding posing trucks will result in score deductions.

Judges will score each athletes body using the following criteria:

• Firmness
• Symmetry
• Proportion
• Overall physical appearance. Including:
  • Complexion
  • Poise
  • Overall Presentation

Scoring – Round 2: Marketing & Product Round

Judges will use these aspects to score this round using the following criteria:

• The competitor will be given a sponsor product and will give a 30 second pitch to sell the item. Everything is based on “on-the-spot” performance. The sponsor reveal will likely take place during the mandatory Competitor’s Meeting.
• Modeling / Walk / Poise (Female) Stature (Male)
• Glamour & Beauty (Women)
• Voice/Tone Speech. 30 second speech on who your are and your view of healthy living. Speech should flow easily and avoid say, um’s and uh’s while speaking. Clarity & Understanding (Diction)

Scoring – Round 3: Marketability Round

Judges will score this round based on the following criteria:

• The Glamour and Beauty for women. Is the competitors face, hair and makeup done well and styled appropriately for this round? Is the appearance and look for men clean or if they sport facial hair is it camera ready according to the look they portray?
• The walk and poise/stature for both men and women. Can they walk around the stage keeping in touch with the audience, judges and their photographer, without being clumsy or losing their staging? Is the modeling aspect smooth, and do they use a variety of facial expressions? Is the competitor having fun? Would the audience purchase a product represented by this model?
• Do they walk with confidence? Do you see a look of outer attractiveness, a feeling of inner confidence, a sense of charm, style, grace, personality and power?
• How well do they utilize the stage?
• How well do they follow the directions of the photographer?
• How well they utilize their time provided for the photo shoot?
• Is Clubwear appropriate for the occasion? Do you feel an extra effort was put into the competitors choice of Clubwear?
• Are the shoes appropriate, fun, complementary or make a statement as they related to the Clubwear?
• Movement should flow easily as they perform their T-walk on stage.
• Jewelry should be appropriate and compliment the athlete’s Clubwear.